Spectrum Brands Pet LLC Highlights Heritage of Innovation at 2019 SuperZoo Conference
The theme of this year's
"Everything we do begins with a great understanding of life with pets," said
Passion. Innovation. Superior Products.
- The Recipe for Mouth-Watering Chews
When dogs are happy, their owners are happy. Dingo®, Good 'n' Fun®, Better Belly™, DreamBone® and SmartBones® products will bring pet retailers across all channels up close and personal with their lines of fun and flavorful rawhide and rawhide-free dog chews. Using interactive panels, this area will highlight the innovation, research and development, top-notch manufacturing process and global reach that go into each and every chew. Visitors can examine products from each line and see pure pet joy firsthand with a video from the new DreamBone® Deliciously Distracting™ campaign.
- The Global Leader in Aquatic Innovations
Tetra® aquatic nutrition, water care and equipment products are designed to eliminate guesswork and provide instant access to expert care so consumers are successful. The Tetra area will pay homage to the brand's legacy of game-changing aquatics solutions that continue to be the cornerstones of successful fishkeeping, as well as show off its newest innovation, the Tetra Connect™ Wi-Fi-accessible aquarium kit. Each kit features Tetra Connect LED Lights and a Tetra Connect Feeder that consumers can control through the Tetra My Aquarium App on their smart devices. Tetra Connect technology will revolutionize the future of fishkeeping for consumers with the ability to automate environment essentials.
The Excitement Is Building
The Marineland® display will feature its new Exhibit Series Integrated Aquariums, frameless modern glass aquariums with glass canopy covers and stands. Each kit comes complete with Wi-Fi-LED lighting with preset and custom effects that can be controlled remotely through the Marineland app. The newly designed Penguin® and Emperor® Power Filters will also be front and center to demonstrate the customization and innovation in media, flow control and quiet operation – retailers can watch time-lapse videos to experience their remarkable performance. The brand's line of premium filtration products, including the Magnum® Polishing Internal Filter and MagniFlow® Canister Filters, will also be displayed. Last, visitors can see Marineland® Fully Adjustable LED Lights to appreciate the customization options and lighting control possibilities firsthand, along with a video that shows how consumers light up with imagination when they can personalize the light and ambience of their aquariums.
- The Total Pet Mess Clean-Up Solution
Accidents happen. But whatever pets do, you can trust Nature's Miracle® products to undo, with outstanding solutions for any pet mess, big or small. This year's exhibit highlights the evolution of the brand, from what started as a preschool cleanup product to a full portfolio of solutions for life with pets, focusing on new products and high standards of quality. Visitors can also see a video of the odor-elimination technology in Nature's Miracle® Stain & Odor Remover being put to the ultimate test with the best nose in the biz.
- Bringing Color to Life™
Pet retailers are invited to experience a colorful array of GloFish® fluorescent fish shown in a darkened GloFish® Gallery room, as well as view a GloFish mini-documentary that recaps the rewarding aspects of fishkeeping. Visitors can also see the new GloFish 5-Gallon Aquarium Kits on display, as well as learn about the new arrival of the ever-expanding GloFish family. Last, to inform retailers about
Spectrum Brands'work with the non-profit group Well Aware, a short video will be shown about the Clean Water Initiative to help build life-saving water systems.
- Simplifying At-Home Grooming One Tool at a Time
If you live with pets, you live with pet hair. The FURminator® exhibit will detail the brand's Ultimate Hair Reduction System™, a complete, step-by-step regimen designed to empower pet owners to take grooming into their own hands. Each step is tied to a FURminator® deShedding or grooming product to demonstrate to visitors that at-home grooming is more than a one-tool job. This area will tout the benefits of DIY grooming over a trip to the groomer.
- Balanced Nutrition for Birds and Small Animals
The Wild Harvest™ area will highlight the brand's newly reformulated Advanced Nutrition diets for birds and small animals. Visitors can see the updated packaging firsthand and evaluate the benefits these premium daily diets have to offer.
SuperZoo is the most-attended pet industry trade show in
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SOURCE Spectrum Brands Pet