Remington® Brand to Become Manchester United Football Club’s First
Official Electrical Styling Partner
MIDDLETON, Wis. & MANCHESTER, England--(BUSINESS WIRE)--Feb. 7, 2019--
Spectrum Brands Holdings, Inc. (NYSE: SPB) and Manchester United plc
(NYSE: MANU) jointly announced today the signing of a multi-year, global
partnership under which Spectrum Brands’ iconic Remington® personal care
brand will become the Manchester United Football Club’s first official
Electrical Styling Partner.
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Juan Mata and Marcus Rashford swap styling tips with MU partner Remington (Photo: Business Wire)
The partnership, featuring both the men’s and women’s teams, will see
Remington® and the club working together to deliver high-impact
marketing campaigns to Manchester United and Remington fans alike.
One of the largest brands in Spectrum Brands’ broad portfolio,
Remington® has been integral to the world’s grooming and hair care
routines for generations. Established in New York in 1937, for more than
80 years the Remington® brand has been inventing, reinventing and
evolving to create a range of grooming and hair care products at the
cutting edge of design, fashion and technology.
As part of a major multi-channel activation, Remington® and Manchester
United will collaborate on a campaign which celebrates individuality and
the power of inner confidence. The partnership will underpin and amplify
Remington’s “The Story of You” campaign, which champions the brand’s
mission to help customers build confidence to be themselves –
recognizing that a person’s journeys, experiences, values and
aspirations make up who individuals are as people. The partnership will
seek to inspire and enable more people to “Get Your You On”, motivating
them to have the confidence to make their mark in everything they do.
“Remington® is one of the most famous and established brands in their
field, and they are a great addition to our family of commercial
partners,” said Richard Arnold, Group Managing Director of Manchester
United. “Our partnership is not only about bringing our fans high-end
styling products. It also aims to inspire and encourage individuality
through powerful activations and campaigns with both Manchester United’s
men’s and women’s teams.”
“Our partnership with Manchester United provides a fantastic opportunity
to showcase the quality and versatility of Remington® products with
passionate fans of the world’s biggest and most revered sports brand,”
said Tim Wright, Vice President of Appliances for Spectrum Brands
Holdings. “We have an impressive record of breaking the mold with our
product innovation worldwide, and we feel this will be translated in our
partnership with Manchester United, and in particular our involvement
with both the men’s and women’s teams.”
About Manchester United
Manchester United plc (NYSE: MANU) is one of the most popular and
successful sports teams in the world, playing one of the most popular
spectator sports on earth. Through our 141-year heritage, we have won 66
trophies, enabling us to develop the world’s leading sports brand and a
global community of 659 million followers. Our large, passionate
community provides Manchester United with a worldwide platform to
generate significant revenue from multiple sources, including
sponsorship, merchandising, product licensing, new media and mobile,
broadcasting and match day.
About Remington®
As a leading and widely recognized global brand of Spectrum Brands
Holdings, Remington® has been helping the world get ready for more than
80 years. Powered by decades of industry-leading innovation, Remington
takes pride in being at the very cutting edge of technology.Remington®
works with top salon professionals from around the world to produce
electrical personal care products that really work, care for you, and
deliver impressive results every single time. For more information about
Remington, visit www.remingtonproducts.com
(US) or https://eu.remington-europe.com
(EU).
About Spectrum Brands Holdings
Spectrum Brands Holdings (NYSE: SPB), a member of the Russell 1000
Index, is a global consumer products company offering a broad portfolio
of leading brands and focused on driving innovation and providing
exceptional customer service.Our Company is a leading
supplier of residential locksets, residential builders’ hardware,
plumbing, shaving and grooming products, personal care products, small
household appliances, specialty pet supplies, lawn and garden and home
pest control products, and personal insect repellents. Helping to meet
the needs of consumers worldwide, our Company offers a portfolio of
market-leading, well-known and widely trusted brands including Kwikset®,
Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George
Foreman®, Russell Hobbs®, Black+Decker®, Tetra®, Marineland®, Nature’s
Miracle®, Dingo®, 8-in-1®, FURminator®, IAMS® and Eukanuba® (Europe
only), DreamBone®, Digest-eeze™, Healthy-Hide®, Littermaid®,
Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag® and Liquid Fence®.Based in Middleton, Wisconsin, Spectrum Brands generated fiscal 2018
pro forma net sales of approximately $3.79 billion for the four
continuing businesses in fiscal 2019 – Hardware & Home Improvement, Home
& Personal Care, Global Pet Supplies, and Home & Garden.Fiscal
2018 reported net sales from continuing operations were approximately
$3.15 billion. For more information, visit www.spectrumbrands.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190207005067/en/
Source: Spectrum Brands Holdings, Inc.
Investor/Media Contact:
Dave Prichard
608-278-6141