Bringing Color to Life: GloFish®LLC Introduces New Betta Species to Family of Fluorescent Fish
Electric Green to be First Livestock Addition to Betta Portfolio
GloFish® Bettas offer a unique addition to the world of betta fish. While nearly identical in behavior to traditional domesticated bettas, GloFish® Bettas produce a fluorescent protein that allows them to fluoresce under blue LED lights. And under white LED lights, their color is just as striking.
The Electric Green® GloFish® Betta livestock portfolio is comprised of:
- Premium Male Betta – Full-grown male betta with impressive fins
- Standard Male Betta – Young male with potential for fins to mature throughout its lifespan
- Female Betta – As colorful as GloFish® male bettas, females are less aggressive than their male counterparts and can be kept with other female bettas, GloFish® Tetras, Barbs, Danios and Sharks as well as other tropical fish.
“Over the last several years, we have seen the popularity of GloFish® grow, and we are thrilled to add to our livestock portfolio and introduce GloFish® Bettas to the market, bringing the brand to an entirely new audience,” said
In addition to the livestock offerings, the brand is also introducing an assortment of products to elevate the aquatic experience, including 1.5 and 3 gallon Betta Aquarium Kits,
For more information on GloFish® products, visit www.glofish.com.
GloFish® fluorescent fish are born brilliant! They get their natural, vibrant color from their parents and are not injected, painted or dyed. Enhanced by a full range of aquarium kits, lighting, décor and accessories, GloFish® products create a complete underwater fluorescent experience that appeals to all ages and levels of expertise. Learn more at www.glofish.com.
Hi-Res Photos Available